Few aspects of a nonprofit organization are more disliked or more misunderstood than fundraising. Yet few things define the opportunity to succeed more than fundraising.
Fundraising effectiveness often depends on other aspects of a strong organization: good people, good planning, good systems. When those pieces are in place, fundraising in the critical step of ensuring the organization has the resources to achieve its mission.
For fundraising to be effective, groups need to know how to build connections to the people who believe in their mission and invest in their community. Then they need to establish a program that provides opportunities for people to invest in the good work of the group. The bottom line: unless your organization has people who are willing and able to ask others to join in support of your efforts, you will struggle to raise money.
Essentials of Fundraising
Who Is A Prospect
Ladder of Effectiveness
The Case Statement